If sanitary pads are OK, why not underwear?

First he banned AXN for its World’s Sexiest Programmes. Then FTV for Midnight Hot. The ostensible reason: the programmes were “against good taste and decency and denigrated women”. Because, “such shows were likely to adversely affect public morality”.

And now the director general of moral police, Priyaranjan Dasmunsi, and his constables have once clambered top the crowded “banned wagon”, proscribing television advertisements for Lux Cozy underwear and Amul Macho underwear. What’s more, TV channels have been told to be “more careful” in accepting ads.

What’s so problematic about the Amul Macho ad that was cleared by the Advertising Standards Council of India?

That the woman looks “hot”? That she takes on the boors at the dhobi ghat? That she oozes oomph and attitude? That she stretches and spanks the underwear? That she seems to suggest that underwear should be washed? That she seems to enjoy doing what women are not supposed to enjoy, washing clothes and underwear at that?

As Dasmunsi’s deputy Ambarish alias Amarnath Gowda might say, “I say, whaaaat is the praaablam?” when you can allow the even more nauseating Stayfree Dry Max ads in which women languidly toss around sanitary pads as if they are dealing playing cards at an afternoon kitty party?

7 Responses to “If sanitary pads are OK, why not underwear?”

  1. Sathya Says:

    Only people who have the habit of using underwears regularly knows the value of it. Doesn’t matter who washes it. Keep clean -everything your city, your house and yourself. You cannot discard once and for all….

  2. Dheerendragopal Says:

    Very hilarious

  3. Iyangar Says:

    Probably to please our new President and her mentor!

  4. Dheerendragopal Says:

    yeega KAACHA visya yaake

  5. Raviraj Valalmbe Gowda Says:

    Heard at Communist party office:
    “Must be another Bajrang Dal act…
    they want the underwear banned so that swadeshi jagaran manch can market LANGOTIS!”

  6. Anonymous Says:

    Gottta get me a pair of those..lol

    Thats what good advertising is people, its provocative and memorable, and now courtesy of this clever campaign this Amul complany has sooo much free press and marketing!!

    Good on the advertising company who came up with this…youre heading for the top!!!

  7. vsesh Says:

    It is only a Gimmick to grab the attention. The government need not over react. After all both pad and under ware serve the same purpose. It is the domain of women. They are the better judges. Let them protest if they feel insulted. It is up to the liberated women to take up the cudgel. Munshiji has better business than rushing to the rescue of damsel in distress, flaunting her under garment, we hope

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