Water melons, threshers and the World Cup
“An Indian game accidentally discovered by the English,” was what the sociologist Ashis Nandy called cricket 20 years ago in his labour of love, The Tao of Cricket.
Pepsi takes the provocative hypothesis to its logical conclusion through its World Cup commercials explaining the trademark shots of Mahendra Singh Dhoni and Kevin Pietersen.
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Tags: Ashis Nandy, Churumuri, Kevin Pietersen, Mahendra Singh Dhoni, Pepsi, Sans Serif, The Tao of Cricket