Should M.S. Dhoni be endorsing liquor products?

Long years ago, shortly after India had won the World Cup for the first time, Kapil Dev promoted soft drinks. “Lucky consumers” who landed the right kind of bottle crowns had a chance to meet and greet the captain of the 1983 team. Why, he would even come home and drink a bottle or two with you.

India has won cricket’s quadrennial showpiece in circa 2011 once again, and Mahendra Singh Dhoni, perhaps in the spirit of the times is,  well, promoting McDowell’s  VSOP brandy. Winners in this case (pun intended) get a chance to “meet and greet Dhoni“, the captain of the victorious team.

Little wonder, “conservative” Madras is all het up at the sight of the Chennai Super King promoting a liquor brand in hoardings, ads and other promotional material. An NGO has even taken out a protest march. The former Union health minister Anbumani Ramadoss has piped in.

“It is disturbing to note that your participation in surrogate liquor advertisements ruins the lives of the millions of Indian youth. I hereby request you to reconsider this and withdraw from these ads and thereby save millions of Indian youth,” Ramadoss writes in a letter to Dhoni.

The questions are obvious: Should sportspersons in general and cricketers in particular be endorsing alcohol-related products and events? Is surrogate advertising by liquor companies going out of control in cricket (Kingfisher is associated with almost every IPL team in one way or the other, besides owning a team named after Royal Challenge)?

And, above all, is there no end to the greed of cricketers like Dhoni? Is he ignorant about his influence on the young, or is “Captain Cool” just too chilled out for our comfort? If Pullela Gopichand could reject a fat cheque from the soft drink majors, which the likes of Sachin Tendulkar couldn’t resist, why is it so impossible for Dhoni?

Or, thambi, are we getting too squeamish about all this?


Also read: Since Kingfisher airlines is only to promote water?

CHURUMURI POLL: Twenty20 to promote 60-30?

RAMACHANDRA GUHA: Cricket’s cheap tricks, lingering hangovers

All the news fit to print; all the booze fit to air?

Yella OK, andru Kingfisher police station yaake?

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15 Responses to “Should M.S. Dhoni be endorsing liquor products?”

  1. BG Mahesh Says:

    Dhoni may respond by saying “Mind it, I am advertising just a soda”

  2. the colonel Says:

    aaah spirits at last.

    the problem lies in people going overboard. if liquor is banned there is enough local stuff. so what do we do, have a maturity cert to state we know how to drink it. well that can be bought.

    the connundrum is not solved by banning or having free sales.

    i opine that connundrums:— let them sleep as no solutions are available.

    i dont drink. i will defend the right to drink by everyone else.

    so those who do : CHEERS

    so those who dont: cheers

  3. div Says:

    this is too much. Let people do what they want, the key is to educate people in a way so that they can chose what they want in life. Who are we to say what Dhoni should or should not endorse?

    pepsi, coke etc. have lots of sugar, (as many as 17 spoons of sugar in one small can!), these sodas are a big cause of diabetes, so, should they stop endorsing them that as well?

  4. DailyBread Says:

    I guess no body knows anything about O la la la le ho bottled water. Bangalore city cricket team is named after a Indian made foreign liquor.

    What about media outlets who accept these ads, I think they have got Guinness ooops Limca record for useless pontification.



    >these sodas are a big cause of diabetes

    Boss demand a ban on bottled Nimbi kai sherbet/panaka, whats the carbon footprint of a bottle of Nimbooz…..

  5. DK Says:

    Pullela Gopichand is a truly great role model and real hero. Keep it up Gopi. I saw him as coach at a shuttle badminton tournament at Chennai sometime ago. Was there with my wife and young daughter. Pointed out the man and said what he stood for. And they were in awe. Thank you Gopi for being a role model. Needless to say, it has influenced my daughter. She stays off the fizz.

  6. kartik Says:

    promoting liquor products its bad no one is going to follow him what he drink only thing matters is how he plays. So move on he just won a world cup for us after 28 year which sachin couldn’t do playing since from early 90s

  7. Anonymous Guy Says:

    the colonel,

    You dont drink? How did you get to be a colonel?

  8. Nastika Says:

    As I see it, Pullela Gopichand, Sachin Tendulkar and M S Dhoni are 3 different individuals with different tastes. There is no reason why their interests must match.

    @Anbumani Ramadoss – for me corruption is more grievous intoxication than liquor. How about the current lot at Delhi being role models for youth?

  9. srivaid Says:

    Think its time the Govt stopped telling people what to do.
    Its up to MSD what he stands for and what he doesn’t. And it’s up to people to decide whether they want to drink or not. People who are going to drink will drink whether MSD endorses or not…and those who won’t will not…
    Time to let people decide their own lives and fates eh?

  10. the colonel Says:

    Dear AG:

    Yep i dont

    As to becoming one, i’m a Khalsa

    Do i now see a Double Take

    Have a Patiala.

  11. Anonymous Guy Says:

    Tussi great ho colonel paaji. Good to hear that you will defend the rights of others to drink :)

  12. Jagadish C Says:

    This is a symptom of our Indian “holier than thou” attitude. If I were in Dhoni’s shoes I’d say “f*** off” and start advertising condoms and cigarettes next just to spite these jobless busybodies.

  13. Gaby Says:

    Jaganna, do you think advertising for condoms and cigarettes, leaving out the commercial aspect of advertising, are on the same levels of socially responsible advertising. In any case a hunk like Dhoni will be a good choice to advertise condoms.

  14. Anonymous Guy Says:


    Though I agree with you, I wouldnt equate condoms and cigarettes. One prevents disease while the other causes it…

  15. poli huduga Says:

    He could withdraw and request these good-for-nothing hypocrite losers to pay him the fees he gave up by doing so. Otherwise, he should also begin endorsing condoms, cigarettes, lotteries, casinos and online gambling.

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